Paid Advertising

Five ad platforms. Five completely different playbooks.

Same discipline runs through everything — cost-per-qualified-lead is the only metric that actually matters — but the targeting, creative and bidding strategy shift completely from one platform to the next. Click any channel below to see how we run it.

Every rupee tracked back to a lead or a sale — never just clicks or impressions.
✓ Quality Commitment
01

Google Ads

Search, Display, Performance Max and Shopping — for people already searching.

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Google Ads catches high-intent demand — people typing the exact thing they want to buy. We build search campaigns around commercial-intent keywords, layer in Performance Max for automated cross-network reach, and use Display and Shopping where the product or service is visual.

Search campaigns — commercial-intent keyword targeting
Performance Max — automated cross-network bidding
Display & Shopping — visual product & retargeting placements
Conversion tracking wired to your CRM before spend starts
02

Meta Ads

Meta's lead-form and conversion campaigns — the biggest volume channel for most clients.

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Facebook still delivers the highest lead volume for real estate, interiors and e-commerce clients in our mix. We run native lead-form ads that pre-fill contact details for fast submission, alongside conversion campaigns pointed at your landing pages, and build lookalike audiences off your best existing customers.

Native lead-form ads — pre-filled, low-friction submission
Conversion campaigns — landing-page & website traffic
Lookalike audiences built from your existing customer list
Creative testing — carousel, video & static rotated weekly
03

LinkedIn Ads

B2B lead generation and ABM targeting, straight at decision-makers.

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LinkedIn costs more per click than Meta, but for B2B and enterprise offers it's the only platform that reliably reaches the actual decision-maker. We target by job title, seniority, company size and industry, and pair Sponsored Content with Lead Gen Forms that don't make prospects leave the app.

Job title, seniority & company-size targeting
Account-Based Marketing (ABM) for named target accounts
Native Lead Gen Forms — no app-exit drop-off
Sponsored Content & InMail for longer sales cycles
04

Snapchat Ads

Vertical video and AR-lens campaigns for Gen Z and young-millennial audiences.

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Snapchat reaches an audience Google and Meta increasingly miss — Gen Z and young millennials who scroll Snap more than they scroll Instagram. We build vertical, sound-on video creative native to the platform, and use AR lens and filter campaigns for fashion, F&B and lifestyle brands wanting genuine engagement, not just impressions.

Vertical, sound-on video built native to Snap, not repurposed
AR lens & filter campaigns for fashion, F&B & lifestyle brands
Gen Z & young-millennial audience targeting
Swipe-up lead & website conversion campaigns
05

WhatsApp Ads

Click-to-WhatsApp campaigns that skip the form and start a conversation instead.

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For India specifically, a WhatsApp chat converts better than a form for a lot of buyers — it feels like talking to a person, not submitting a lead. We run click-to-WhatsApp ads on Meta that open a chat directly, backed by catalog messaging and quick-reply templates so your team can respond in seconds, not hours.

Click-to-WhatsApp ads on Facebook & Instagram
Catalog messaging — browse products inside the chat
Quick-reply templates for instant first response
Broadcast lists for warm-lead re-engagement
Paid Ads Notes

Not sure which platform fits your budget?

Google, Meta, LinkedIn and WhatsApp each reach buyers in a different way. Share your budget and audience, and we will recommend where to start and where to wait.

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