Five ad platforms. Five completely different playbooks.
Same discipline runs through everything — cost-per-qualified-lead is the only metric that actually matters — but the targeting, creative and bidding strategy shift completely from one platform to the next. Click any channel below to see how we run it.
01
Google Ads
Search, Display, Performance Max and Shopping — for people already searching.
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Google Ads
Search, Display, Performance Max and Shopping — for people already searching.
Google Ads catches high-intent demand — people typing the exact thing they want to buy. We build search campaigns around commercial-intent keywords, layer in Performance Max for automated cross-network reach, and use Display and Shopping where the product or service is visual.
02
Meta Ads
Meta's lead-form and conversion campaigns — the biggest volume channel for most clients.
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Meta Ads
Meta's lead-form and conversion campaigns — the biggest volume channel for most clients.
Facebook still delivers the highest lead volume for real estate, interiors and e-commerce clients in our mix. We run native lead-form ads that pre-fill contact details for fast submission, alongside conversion campaigns pointed at your landing pages, and build lookalike audiences off your best existing customers.
03
LinkedIn Ads
B2B lead generation and ABM targeting, straight at decision-makers.
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LinkedIn Ads
B2B lead generation and ABM targeting, straight at decision-makers.
LinkedIn costs more per click than Meta, but for B2B and enterprise offers it's the only platform that reliably reaches the actual decision-maker. We target by job title, seniority, company size and industry, and pair Sponsored Content with Lead Gen Forms that don't make prospects leave the app.
04
Snapchat Ads
Vertical video and AR-lens campaigns for Gen Z and young-millennial audiences.
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Snapchat Ads
Vertical video and AR-lens campaigns for Gen Z and young-millennial audiences.
Snapchat reaches an audience Google and Meta increasingly miss — Gen Z and young millennials who scroll Snap more than they scroll Instagram. We build vertical, sound-on video creative native to the platform, and use AR lens and filter campaigns for fashion, F&B and lifestyle brands wanting genuine engagement, not just impressions.
05
WhatsApp Ads
Click-to-WhatsApp campaigns that skip the form and start a conversation instead.
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WhatsApp Ads
Click-to-WhatsApp campaigns that skip the form and start a conversation instead.
For India specifically, a WhatsApp chat converts better than a form for a lot of buyers — it feels like talking to a person, not submitting a lead. We run click-to-WhatsApp ads on Meta that open a chat directly, backed by catalog messaging and quick-reply templates so your team can respond in seconds, not hours.
Not sure which platform fits your budget?
Google, Meta, LinkedIn and WhatsApp each reach buyers in a different way. Share your budget and audience, and we will recommend where to start and where to wait.
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